Google Ad Bidding

I’m Back & Talkin’ Bout Bidding

It’s been faaaar too long since my last blog post – a year, in fact! I’m back and a certified digital media expert. Okay, not really, but I did get a certificate in Digital Marketing Management from the University of Toronto and I’m eager to share what I’ve learned.

The next few posts will focus on Search Engine Marketing (SEM) and the positioning of Pay Per Click (PPC) ads, specifically how Google’s Quality Score determines the positioning of a PPC ad.

Until next week, have a look at these poorly placed Google Ads!


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