There are unique benefits to each social media platform. Here’s a quick breakdown of what each social media site can do for your business:
Twitter is for listening If your brand is looking to start conversations with new leads or build long lasting relationships with closed ones, Twitter is the way to go.
Segment your Twitter followers and save industry-related keyword searches to listen in on what current and potential followers have to say. Of course, it helps if you have a product or service that people are already talking about!
Facebook is for showing off. Facebook’s dynamic page design options allow for contests, photo albums, videos, events, fan reviews, and location check-ins. Companies leverage Facebook page features, as well as its higher character limit for updates – to show off their company culture and brand identity.
LinkedIn is for thought leadership Whether your company is looking to hire or nurture leads, LinkedIn pages and groups put you in a position to publish original content on your industry.
Ambitious, high level professionals flock to LinkedIn for new resources from their favorite companies. With the right content, your brand can be one of the thought leaders that LinkedIn users follow and engage.
Pinterest is best for B2C… except when its not! If you can identify strong visuals for your content, and create more “infographic” material, then you can master Pinterest for B2B. If your company sells tangible products (especially pretty ones!) or services with tangible results (think, “food porn”), your brand can gain a Pinterest following.
Which social media channels does your business or employer leverage? Tell me in the comment section!