Dropbox for Facebook Groups: Productive But Not So Private

Dropbox is coming to Facebook Groups!

The current 25MB-per-upload file-sharing feature for Facebook groups isn’t bad, but it’s nice to know you can review and edit your docs in the cloud without having to sign into Facebook – which means you’re safe from getting sucked into the inevitable productivity-killing Social Media vortex at work.

Bermuda Triangle of Procrastination – original post by Fuschia Macaree

The new Dropbox feature also means your docs are viewable on smartphones and tablets.

A less cool feature? The possible privacy issues associated with this new feature. The Dropbox file that you share in a group, which can be liked and commented on by fellow group members, shows up as a link. This link is unlisted and thus unguessable by those who don’t know the doc or folder name, but it can be copied and pasted elsewhere — which I guess means you should make sure you really trust your fellow Facebook group members before sharing a Dropbox doc.

A Perfect Storm for Facebook’s Demise?

Links to the video demo of The new Myspace have been flooding my timeline like Facebook’s Intro to Timeline did months ago, only in a completely positive way. The preview, which showcases a more intuitive and “Pinterest”-esque Myspace interface, are evoking excitement.

The New Myspace

As my newsfeed is also teeming with stories of Facebook’s looming legal troubles and (apparently false) rumours of privacy bugs, I’m starting to wonder if we don’t have a perfect storm for Facebook desertion on our hands.

If we do, what will be the next Facebook?

For businesses – particularly those marketing to women – it could be Pinterest. But Facebook always seems to weather a storm, and with great developer tools like Open Graph, it’s setting new precedents for corporate social networking and sharing, for which there may be no competition.

Why I’m Watching a Viral Vid from 2009

While waiting for a ferry to Toronto Island a few weeks ago, my friends and I overheard a gaggle of teenagers singing this with unbridled enthusiasm: “At the red houuuuuse: where black people and white people buy furniture!!”

We couldn’t believe what we were hearing. Presumably, neither could they when they first stumbled upon the youtube sensation from which the song originated… in 2009.

What intrigued me wasn’t the initial popularity of the video – which generated over 2 million views in 1 year – but its resilience. The kids singing this ironic jingle couldn’t have been older than 16. Their spoiled 13 year old selves could have been streaming this video on their new 2009 iPhone 3Gs all those years ago, but as the vid’s current views top 4 million, it’s likely they found it more recently through searches, social media sharing, or Youtube recommendations.

Why is this a genius concept for a commercial? Its content defies context. A simple furniture store jingle exalting the joys of racial equality can be surprisingly relevant in any number of contexts. Obama had only been in office for a year when this video was originally posted, so its popularity could be attributed to the issues of race and race relations Americans were discussing at that time. But the video could easily be embedded in any number of satirical columns, humour lists (think Buzzfeed, Cracked, or College Humor), or any other content related to 2012 presidential race, low budget commercials, song-writing, race-relations, furniture, or the South.

Digital content doesn’t need to be high concept or high budget to go viral: if it’s funny enough, it will beg to be shared beyond the context in which it was created!

Increase Blog Traffic, Online Content | Bay Business Help

Increase Blog Traffic, Online Content | Bay Business Help

Simple, straightforward advice on how to stay current and searchable when blogging for SEO. Another tip: subscribe to “events” RSS feeds to keep up to date on local happenings and holiday celebrations.

Strategic Tweeting and the Art of Monitoring

As someone who has used Twitter in a personal and professional capacity for more than 3 years, it has taken me a while to learn the nuances of monitoring. Creating strategy based on analytics is a tough task, and finding out who tweets and retweets when is really only half the battle. Here are a few things I’ve learned to keep in mind when tweeting strategically:

Tweeting at peak times is only targeting an already-captured audience. As in, when I look at a brand’s analytics from the past month and find that their followers engage most around 2pm mid-week, I must rememeber that tweeting the content they like at those times will, at best, retain those who are already following and engaging.

Segment your followers. That being said, it is important to figure out who of your already-engaged followers are clicking through your links or visiting your website at 2pm mid-week, and who of your followers are actually tweeting at or retweeting your content. Depending on your goals, you may want to segment your followers and tailor your content accordingly. For example, if you want to increase brand awareness through growing your social media following, you will want to target the active followers (the ones who tweet or retweet your brand); if you want to get more ad traffic or click throughs on your website , then you should target those who end up on your website through social media shares.

Ask “Why?” Finding out the who, what, and where about your active followers will more than likely help you create decent content they’re willing to read, or even share. But you must also ask “why?” Finding out why followers retweet certain kinds of content at a certain time of day will help you figure out exactly how  to curate the best content, every time.

Rinse, lather, (don’t always) repeat! Beware of turning your newfound understanding of the who what and why into a formula! Look to your blog for creating evergreen content, but try to tweet new and even more engaging content that occasionally flouts the proven trends. Without alienating your current followers, tweeting something a little off the beaten path might help your brand discover and activate new audience segments.

5 Ways to Take Action With Your Content Analytics | Social Media Today

5 Ways to Take Action With Your Content Analytics | Social Media Today.

The best thing about this article? It practices what it preaches. The author, Head of Marketing at Shareaholic, just led me to the company’s “Recommendations” API by linking to it in her article. Ironically, this was meant to teach me how to increase the traffic to my own evergreen content, but ended up increasing traffic to hers. Touché Ms. Aronica, touché.