Week 3: The Klout Experiment (Why One Bad Week Won’t Sink You)

This week, I learned that a downturn in engagement isn’t always a bad thing.

Every week, I document my Klout Experiment: a vain and foolish attempt to match Sarah Palin’s Klout score of 72 by January 1, 2013.

Generally, you’ll find me nerding out about all things Social Media, but I’m also looking for full-time work in Social Media. So, reading recent articles on the importance of Klout and other social scoring tools in recruiting got me thinking about the ways in which we determine our online influence.

Each week, I record the results of my Klout Experiment in a weekly social media engagement digest.

As we learned last week, my efforts to increase frequency across platforms proved ineffective, reducing my score to 60 from a glorious, glorious 61.

This week, I’ve actually managed to damage my score further, as I’m left this week with a measly score of 59!!!

After discovering my score decrease and short-circuiting my Macbook with bitter, bitter tears, I took a moment to re-consider the weight online brands put on their social influence scores..

What I realized is that a Klout score only reflects a small snapshot of my network’s engagement. So what if I miss the mark one week? Presumably, the measly 59 Klout points worth of engagement is from people who’ve enjoyed my overall online persona, before this week. Those followers will stay with me unless I start posting way too much on social media or I post something that really pisses them off.

The conclusion I came to about my decreasing Klout score applies to businesses, too: wavering metrics don’t mark failure, but a learning opportunity. And the fans who stick with you are the most evangelical, and thus the most likely to help you reach future benchmarks. 

How have you or your company leveraged a bad week? 

Week 2: The Klout Experiment (Why Twitter Might Not Be Worth It)

In my Klout Experiment, I attempt to match Sarah Palin’s Klout score of 72 by January 1, 2013 and record my findings.

Somehow, despite my best efforts to increase frequency and vary use of my social media outlets, I lost a point this week! I believe this may be related to how I divided my attention between Twitter, Facebook and Foursquare this week. I only posted on Facebook 4 times this week, as opposed to the 24 posts I had last week.

I decided to increase the frequency and interactiveness of my professional Twitter handle this week, replying to and RT’ing a few tweets from local comedians and Social Media Marketing bloggers. Although your Klout score accounts for only engagement (likes, comments, replies, RTs) and not frequency, I figured that tweeting more would help boost my score by potentially boosting engagement.

Getting traction on Twitter takes far more frequency (and great content, of course!) so  my hunch about increasing Twitter activity to increase my social influence score was partly correct: 1% of this week’s score originated from Twitter interactions, whereas last week’s score was 100% Facebook. But, that new Twitter contribution did not make up for a lack of engagement on Facebook and ultimately, my Klout score suffered.

Do you or our company think Twitter is worth the time and extra output?