Google Ad Bidding

I’m Back & Talkin’ Bout Bidding

It’s been faaaar too long since my last blog post – a year, in fact! I’m back and a certified digital media expert. Okay, not really, but I did get a certificate in Digital Marketing Management from the University of Toronto and I’m eager to share what I’ve learned.

The next few posts will focus on Search Engine Marketing (SEM) and the positioning of Pay Per Click (PPC) ads, specifically how Google’s Quality Score determines the positioning of a PPC ad.

Until next week, have a look at these poorly placed Google Ads!

 

Increase Blog Traffic, Online Content | Bay Business Help

Increase Blog Traffic, Online Content | Bay Business Help

Simple, straightforward advice on how to stay current and searchable when blogging for SEO. Another tip: subscribe to “events” RSS feeds to keep up to date on local happenings and holiday celebrations.

5 Ways to Take Action With Your Content Analytics | Social Media Today

5 Ways to Take Action With Your Content Analytics | Social Media Today.

The best thing about this article? It practices what it preaches. The author, Head of Marketing at Shareaholic, just led me to the company’s “Recommendations” API by linking to it in her article. Ironically, this was meant to teach me how to increase the traffic to my own evergreen content, but ended up increasing traffic to hers. Touché Ms. Aronica, touché.