Do you follow these? Are there any you disagree with?
I like to keep #12 and #33 in mind: #12 because accepting failure comes with the territory when you’re working with an ever-changing and context-based medium – try predicting everything when building a new brand’s social media strategy. It’s pretty difficult/impossible. #33 I enjoy as a mantra for marketing and business in general. It’s important to remember that your brand (if it’s a successful one) represents not only your product or service, but the people who use it. Your fans should interact with, and ultimately have a hand in generating content for your brand. Think of it as a 21st century take on “the customer is always right.”