What Social Media Channel Should Your Company Use?

What Social Media Channel Should Your Company Use?

There are unique benefits to each social media platform. Here’s a quick breakdown of what each social media site can do for your business:

Twitter is for listening  If your brand is looking to start conversations with new leads or build long lasting relationships with closed ones, Twitter is the way to go.

Segment your Twitter followers and save industry-related keyword searches to listen in on what current and potential followers have to say. Of course, it helps if you have a product or service that people are already talking about!

What Social Media Channel Should Your Company Use?

Facebook is for showing off. Facebook’s dynamic page design options allow for contests, photo albums, videos, events, fan reviews, and location check-ins. Companies leverage Facebook page features, as well as its higher character limit for updates – to show off their company culture and brand identity.

LinkedIn is for thought leadership Whether your company is looking to hire or nurture leads, LinkedIn pages and groups put you in a position to publish original content on your industry.

Ambitious, high level professionals flock to LinkedIn for new resources from their favorite companies. With the right content, your brand can be one of the thought leaders that LinkedIn users follow and engage.

What Social Media Channel Should Your Company Use?

Pinterest is best for B2C… except when its not! If you can identify strong visuals for your content, and create more “infographic” material, then you can master Pinterest for B2B. If your company sells tangible products (especially pretty ones!) or services with tangible results (think, “food porn”), your brand can gain a Pinterest following.

Which social media channels does your business or employer leverage? Tell me in the comment section!

How Social Media Got Me A New Job

The few of you that follow this lil’ blog (thank you for reading, by the way) may have noticed a complete drop in activity from me in the past few weeks. Sadly, I had to put my Klout Experiment on hold in order to search for a job and a chance at Canadian permanent residence. Whereas my last Klout Experiment update a month ago indicated that trying to improve my score did more harm than good, abandoning my conscious efforts at increasing my Klout score and instead using LinkedIn and Facebook to inform everyone who hadn’t hidden my updates yet that I was on the hunt for a new position, resulted in a steady score of 59.

I learned an important lesson about social media in my job hunt: it only really works when used in combination with real, human interactions. After seeing a Facebook post I wrote about my employment and immigration situation, a lovely recruiter friend of mine sat down with me to chat about my resumé and career goals. Weeks went by and we kept in touch, exchanging articles on LinkedIn about job hunting strategies and social media developments. My offline and online interactions with my recruiter friend – my Facebook posts about job hunting, our conversations about career goals, and the blog posts she helped inspire with interesting articles she sent me on LinkedIn – helped lay the foundation for finding an opportunity. Our interactions let my friend know that I was looking, what my goals were, and helped demonstrate to her that I was a capable writer with a passion for social media.

I had many job listings sent to me by caring friends who had read my Facebook posts, many of which I applied to with little to no success. I was so thankful for all of their support, but I do believe that the kind of on-and-offline alliance my recruiter friend and I formed, helped me access a few jobs that were more suitable for my experience level and goals. One of the positions my on-and-offline ally helped me access, through a LinkedIn introduction to the Hiring Manager, was the Membership and Community Specialist/Social Media Expert role at an IT Consulting firm. After two interviews, which I definitely consulted my friend about in-person and online, I was offered a contract and my long search was over thanks to a lot of annoying posts, plenty of LinkedIn searches, and many enlightening conversations. Most importantly, sustaining a real one-on-one relationship with someone, rather blasting all of my online contacts with a canned message (which I and so many people marketing themselves or their products/services have tried with little success) made all of the difference.

I wonder if my new employer ever looked at my Klout score…