The Pros and Cons of Pinterest's New "Buyable Pins" Feature

The Pros and Cons of Pinterest’s New “Buyable Pins” Feature

Pinterest recently announced a new  “Buyable Pins” feature for iPhone and iPad users. This feature will allow users to shop without ever leaving Pinterest, but what are the pros and cons of “Buyable Pins”?

Pros:

  • Seamless integration with existing online stores  – If you’re already using Shopify or Demandware, then it’s as simple as connecting the API.
  • No added fees – Pinterest takes absolutely no cut from your sales.
  • Mobile-friendly design – Good mobile design makes selling and shopping easier.
The Pros and Cons of Pinterest’s New “Buyable Pins” Feature

This person will have to add the Pinterest app, soon.

Cons:

  • Pinterest’s scrollable layout is competitive – Pinterest is keeping mum on the interface specifics, but so far we know that a little blue price tag indicates a “Buyable Pin.” This means that a “Buyable Pin” item shows up in a sea of others, giving the browser/buyer more options and the pinning business more competition.

For instance: if I find an adorable but pricey custom made navy blue sailor dress on Pinterest, I can lower my price range and scroll through hundreds of cheap corporate copycats.

Luckily for independent sellers with higher price points, a “pin” serves the same function as a traditional “wish list” or “cart,” keeping them top of mind for returning users.

The Pros and Cons of Pinterest's New

Avast, ye! A veritable sea of navy blue sailor dresses!

Is it worth it?

As a consumer? Certainly! But for sellers, it is dependent on how unique your product is, how good your social media strategy is, and how competitively your products are priced.

It also depends on the other features Pinterest offers to seller accounts. If Pinterest were to provide sellers with an analytics dashboard that recorded the data of users who’ve pinned items for later purchase, this would give sellers some data to help nurture leads through email marketing.

Do you plan on using Pinterest’s “Buyable Pins” feature? Tell me why in the comment section!

What Social Media Channel Should Your Company Use?

What Social Media Channel Should Your Company Use?

There are unique benefits to each social media platform. Here’s a quick breakdown of what each social media site can do for your business:

Twitter is for listening  If your brand is looking to start conversations with new leads or build long lasting relationships with closed ones, Twitter is the way to go.

Segment your Twitter followers and save industry-related keyword searches to listen in on what current and potential followers have to say. Of course, it helps if you have a product or service that people are already talking about!

What Social Media Channel Should Your Company Use?

Facebook is for showing off. Facebook’s dynamic page design options allow for contests, photo albums, videos, events, fan reviews, and location check-ins. Companies leverage Facebook page features, as well as its higher character limit for updates – to show off their company culture and brand identity.

LinkedIn is for thought leadership Whether your company is looking to hire or nurture leads, LinkedIn pages and groups put you in a position to publish original content on your industry.

Ambitious, high level professionals flock to LinkedIn for new resources from their favorite companies. With the right content, your brand can be one of the thought leaders that LinkedIn users follow and engage.

What Social Media Channel Should Your Company Use?

Pinterest is best for B2C… except when its not! If you can identify strong visuals for your content, and create more “infographic” material, then you can master Pinterest for B2B. If your company sells tangible products (especially pretty ones!) or services with tangible results (think, “food porn”), your brand can gain a Pinterest following.

Which social media channels does your business or employer leverage? Tell me in the comment section!

A Perfect Storm for Facebook’s Demise?

Links to the video demo of The new Myspace have been flooding my timeline like Facebook’s Intro to Timeline did months ago, only in a completely positive way. The preview, which showcases a more intuitive and “Pinterest”-esque Myspace interface, are evoking excitement.

The New Myspace

As my newsfeed is also teeming with stories of Facebook’s looming legal troubles and (apparently false) rumours of privacy bugs, I’m starting to wonder if we don’t have a perfect storm for Facebook desertion on our hands.

If we do, what will be the next Facebook?

For businesses – particularly those marketing to women – it could be Pinterest. But Facebook always seems to weather a storm, and with great developer tools like Open Graph, it’s setting new precedents for corporate social networking and sharing, for which there may be no competition.